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Ishikawa Area









Noto Region

Noto is famous for a vibrant food culture based on seafood and mountain vegetables as well as for a variety of traditional arts and crafts that flourish even today, such as Wajima lacquerware and Nanao Buddhist altars.

Noto, which has been designated a Globally Important Agricultural Heritage System, boasts many picturesque traditional agricultural villages as well as a dynamic natural environment featuring impressive cliffs and rocky shores.

The Noto boasts the Ishikawa Wajima Lacquerware Art Museum as well as the Ishikawa Nanao Art Museum which features traditional Japanese drawings by Touhaku Hasegawa, who was born in the Noto and was a definitive artist of the Azuchi-Momoyama Period (latter half of the 16th century).

The Noto features numerous interactive activities, such as Wajima lacquerware workshops in Wajima where you can design your own chopsticks, the chance to try the 500-year-old Agehama method of salt farming in Suzu, and the Notojima Aquarium on Notojima Island.

Some popular souvenirs from the Noto are Wajima lacquerware, salt made from the Suzu salt farms, and traditional straw shoes, hand-made by women at the Wajima Morning Market.

The Noto region boasts gourmet food featuring fresh seafood from the Sea of Japan. Ishiru Hot Pot, whose broth is flavored with a local fish-based soy sauce (ishiru), is also a delicacy that is popular among visitors.

The Noto features Ishikawa’s farthest north hot spring resort, Wajima Onsen, as well as the world-famous Japanese inn, Kagaya, at Wakura Onsen.

The Noto Peninsula is a treasure trove of festivals. In the summer and autumn, it seems like there is an exciting festival happening just about every week. Come see the famous Kiriko Festivals of the Noto!

Kanazawa Region

The samurai culture from the feudal era remains in Kanazawa even today through traditional performing arts like the elegant and refined Noh music and dancing and also through high-quality and stylish traditional arts and crafts.

Kanazawa is home to many art museums, most famous of which are perhaps the Ishikawa Prefectural Museum of Art, which exhibits historical art from all over Ishikawa, and the 21st Century Museum of Contemporary Art, Kanazawa, which exhibits modern art from all over the world.

Kanazawa has a variety of activities that you can try, including gold leaf decoration and Kaga Yuzen silk dyeing.

The most popular souvenirs from Kanazawa are gold leaf products and Kaga Yuzen fabrics. Recently, there has also been a boom in cosmetic products containing gold leaf.

Our recommendation is the local Kaga Cuisine, which has been passed down for generations since the age of samurais. Sushi and oden are also favorites among visitors.

Kanazawa features Yuwaku Onsen and Fukatani Onsen, known for generations as the “inner room” of Kanazawa. Head out a little farther and you will find Tatsunokuchi Onsen.

In Kanazawa, you can see the Kanazawa Hyakumangoku Festival in June, where warriors dressed in traditional armor parade down the streets of the city. You can also enjoy a light up of Kenrokuen Garden, one of Japan’s most famous gardens, in every season of the year.

Kaga and Mt. Hakusan Region

The Kaga region is famous for having produced numerous living national treasures who are masters of Yamanaka lacquerware and Kutaniyaki ceramics.

Kaga is home to four famous hot spring resorts which date back to as early as 1300 years ago. Mt. Hakusan boasts a lush natural environment that is accented by beautiful gorges.

The Ishikawa Kutaniyaki Ceramics Art Museum and the Kutaniyaki Kiln Remains Exhibition tell the long history of Kutaniyaki Ceramics and are a must see in the Kaga and Mt. Hakusan Region.

Ishikawa Zoo, which features 187 species of animals is a popular destination for families. With their ninja and samurai shows, the Nippon Genki Gekijo is also a must-see mini theme park.

The most popular souvenirs from the Kaga and Mt. Hakusan Region are Yamanaka lacquerware and Kutaniyaki ceramics, traditional crafts that have been passed down from long ago. Handmade fabrics using the traditional Uchikubi weaving method in the Mt. Hakusan region are also very popular.

In the hot spring resorts around Kaga, each season features different delicacies. For example, spring dishes feature sea bream and winter features crab or yellowtail. The Mt. Hakusan region is famous for hand-made soba (buckwheat) noodles.

Kaga boasts a cluster of four famous hot spring resorts: Yamanaka Onsen, Yamashiro Onsen, Katayamazu Onsen, and Awazu Onsen. Mt. Hakusan also features a series of small hot spring resorts in addition to the larger Hakusan Ichirino Onsen.

The Hakusan region features festivals where portable shrines are carried around to appease the gods as well as a popular snowman festival in the middle of the winter season.